For the Table Hospitality


Centrale Italian Parlour Brand & Digital Design

Serving Up Italian Fare

UnderStory designs a new integrated brand identity system for the grand opening of Centrale Italian Parlour.

Brand & Identity
Websites & Apps

A Fresh Fun Edge for a New Italian Brand

UnderStory worked with our friends at For The Table Hospitality to design the brand and identity for Centrale Italian Parlour, a new restaurant opening in Tallahassee’s Collegetown area. Blending a classic Italian look with a 50’s diner vibe, our design features strong use of black and white to implement and clean and classic look as delicious to the eyes as the dishes the restaurant serves.


Gold Addy Award - Integrated Brand Identity Campaign

Menus as Big as Italy Itself

Our original menu versions were large enough to show patrons the actual size of the pizzas served. Lunch menus had specials numbered in Italian to keep the fun, but authentic, theme consistent.

Serving Up a Fresh Italian Brand Online

Being a brand and digital design studio, we designed and developed an ecommerce website (built with Shopify) to extend the brand online, featuring animations of delicious food images and beautiful photography from the restaurant.

Check out CentraleItalian.com

Pizza Boxes, Stickers, Magnets, & More

Our branding and design services extended across several restaurant needs, including packaging and collateral. Custom wine glasses may have been one of our favorites. Centrale Math is our kind of equation.