Atlantic Casualty Insurance Co.


Coverage From The Ground Up Campaign

Blending Print & Digital with Augmented Reality

UnderStory launches innovative new advertising campaign for Atlantic Casualty Insurance Company.

Websites & Apps
Creative Direction

Coverage From The Ground Up

UnderStory worked with our client Atlantic Casualty Insurace Company to develop a creative advertising campaign for 3 of their insurance product lines - Garage, General Liability, and Property. The primary need was three print ads to run in an upcoming yearly event publication that tended to be highly competitive within their industry.

The client wanted something unique that could stand out from their competitors. Since we recenty launched a new brand identity for ACIC, our solution was to focus on the new logo mark by recreating it on the ground made of oil, water, and cracks to represent each product line. We worked with our ATL friends at We Monsters on production, and extended the campaign from print to digital.

UnderStory integrated Augmented Reality by designing and developing a companion mobile application.

The app allows you to select a logo mark made of one of the 3 elements, and then view it placed on the ground by holding your phone up and moving it around you. You can also snap a photo to share via text or social media. The client is able to use the app at conferences and events to further garner attention for their product lines in a new and exciting way.