10 Years of UnderStory

I'm not one for rear view mirrors. Objects being closer than they appear and all.

But 2025 makes it 10 years that UnderStory has been in business. When I started UnderStory in 2015 with my longtime friend and mentor, Jay Foster, I had grand visions for what UnderStory could be – a brand and digital studio powered by great people doing award-winning work for great clients. And here we are 10 amazing years later.

We've grown and evolved in that time and we're still going strong. I'd be lying if it didn't feel like an accomplishment. We've met several of the business goals set when we started and we've done so much work to be proud of for clients we love working with. So we are celebrating.

We refreshed our brand identity (why are we always our hardest client?), launched a brand new website with lots of new work, and shared some goods with many of the people who've been along on this ride with us and made it all possible.

What's the saying? Time flies when you're having fun? That's truth. And it's part of why injecting fun into everything we do is one of our company core beliefs.

We introduced a new company mantra – GROW FORTH – which embodies everything we believe in. We reference it for ourselves, our work, and for our clients. It means constantly learning, pushing boundaries, and always moving forward. Together. It felt like the perfect time as we look to the next 10 years and beyond.

So thank you to everyone who made the last ten years fly by doing amazing creative work, pushing boundaries, winning big awards, and of course having the most fun. We have been fortunate to have the best team and the best clients we could ever ask for. And we can't wait for what's next. Now pardon me while I adjust my rear view mirror and focus back on that glorious horizon. I hope you'll join me.

- Eric