Brand Design Direction, Website

A Bright New Future.

UnderStory works with Amsterdam-based startup hiring platform StartMonday to create a new brand and digital identity.

Websites & Apps
Creative Direction

A Brand New Day For Hiring.

UnderStory originally teamed up with our friends at Foremost, helping with creative direction during a new brand and identity design process for StartMonday, a hiring platform startup based in Amsterdam. After completion of the new identity, UnderStory began working with StartMonday directly as their remote brand and digital design partner.


Gold Addy Award - Illustration Series

Our new brand design direction focuses on bright and happy people and the promise of a better tomorrow.

We worked with Foremost and talented designer Holly Weinrauch to design the new brand identity. With a progressive and promising brand tone, the new mark utilizes a half sun ray/forward arrow, logo type is set in a modern sans serif typeface, and a pattern system of line bursts was included for added modular brand energy.

Extending the New Brand Online

After completion of the new identity, UnderStory worked with StartMonday to plan, design and develop their website. We continued our focus on smiling people and introduced a new illustration style for icons and to help explain platform features.

A Creative Partnership

Earlier versions of the website headers had a bright duotone art direction using the orange and yellow brand colors. Based on user research, we shifted away from this direction and opted for a softer neutral background style. Our partnership with the client includes ever-evolving designs based on user feedback and analytics. We will soon be evolving things even further!