Tresta.com, Brand Design, Digital Campaign

Designing A Better Phone Experience

UnderStory partners with the popular cloud-based phone system company for brand identity and digital design.

Brand & Identity
Websites & Apps
Video & Content

A Modern Spin on a Classic Service

We worked closely with our client, Tresta, to plan and design a new digital identity, starting with fantastic logo work by the talented Mackey Saturday. After several meetings, research and discussions, we decided to expand the palette to embrace brighter colors, implement a modern line-work illustration style, and push the “cloud-based” concept their service is based on.


Best In Show Addy – Digital

Gold Addy Award – Website

Gold Addy Award – Illustration

Gold Addy Award – Digital Campaign

We avoided being overly technology-focused in our visual language, always keeping people as the focus.

The new website needed to not only be easy to use, but also impress new and potential customers. We mixed line work illustrations with product screens, cloud shapes, and icons. Almost all pages feature bright colors and happy customers or team members.

Best In Show Digital Campaign

Our award-winning work for Tresta’s creative campaign took home top honors at the Addy Awards. The digital campaign featured Tresta.com, emails, several display ads, and a Quick Start Guide to Tresta services.