Orange Video - UnderStory

Freshly Picked Storytelling.

UnderStory partners with video production company Orange Video for brand identity design and a new website.

Brand & Identity
Dev & Engineering
Research & Strategy
UX & UI Design
Websites & Apps
Video & Content

Orange is the new brand.

As a full service video production company based in the heart of Florida, Vy Nguyen and Ethan Caswell approached UnderStory for help with a new brand identity design. We worked with the client on their vision for their new company to help solidify the direction into an "all in" effort for the namesake color orange.

Client:

Orange Video

Project:

Brand Identity Design, Website Design & Development

Website:

orangevideo.co

Our solution for the main logo mark is a play on the shape of a sliced orange fruit combined with a visual of the classic video reel.

It includes small nods to the letters "O" and "V" that make up the mark's shape. The client fell in love with the big bold type that is used as well, and we couldn't be thrilled enough with how much the new logo has been embraced. We love seeing how the client has brought the brand to life around their studio and beyond. It's our favorite part of a successful new brand identity design!

We further brought the brand to life with a dynamic new website that includes an engaging homepage introduction with oranges dropping into the screen and some fun interactive physics.

Anchored by a new brand headline of "Freshly Picked Storytelling", The site highlights their diverse outstanding portfolio, including commercials, corporate videos, and storytelling projects. Integrated video previews and sleek transitions create an immersive experience, further emphasizing the company’s commitment to creativity and high-quality content.