RIK•SHA Tacos - UnderStory

A Kaleidescope of Flavor

UnderStory designs a new brand identity for fast casual asian street food restaurant RIK•SHA Tacos

Brand & Identity
Design & Illustration
Research & Strategy
UX & UI Design
Video & Content

A Kaleidescope of Taste and Culture

UnderStory was contacted for help on a brand identity design for a new restaurant concept - RIK•SHA Tacos. Driven by the client’s unique vision of blending street food with an authentic Southeast Asian twist, we worked through several collaborative sessions to design a rich and colorful brand as dynamic visually as the food that is served (you have to try it to believe it!).

Client:

RIK•SHA Tacos

Project:

Brand Identity Design

American Advertising Awards - Best In Show - Campaign

American Advertising Awards - Gold - Brand Identity Campaign

Adding color to the fusion of food and flavor

Spice and strong flavors are a big part of Asian Street Food, so we wanted to make sure the visual identity carried the energy and passion that drives the food’s authentic origins. The client even decided to extend the brand identity to the restaurant walls through amazing murals by Sarah Painter. This was an ambitious brand identity campaign, but proof to us that great clients fuel great results.