Artia Solutions - UnderStory

Access begins with Artia.

UnderStory works with drug manufacturer marketplace guide Artia Solutions to design a new brand identity, website, and digital style system.

Dev & Engineering
Brand & Identity
Websites & Apps
UX & UI Design
Research & Strategy
Design & Illustration
Video & Content

Artia Solutions helps launch a large percentage of all drugs approved in the U.S each year.

UnderStory partnered with Artia for a new brand identity that included a new digital style system to carry across their suite of digital products. We started at the core with a new top level identity, anchored by a new logo as a unique customized logotype. The custom letter A in the logo can be pulled out as a separate mark for design executions, and features a subtle pill shape within the negative space of the shape. The thoughtful use of brand typography and colors further help convey the brand story as a trusted and authoritative expert in the drug manufacturer space.

Client:

Artia Solutions

Project:

Brand Identity Design, Website Design and Development, Product Design Style System

Website:

artiasolutions.com

Artia's suite of digital product solutions

We expanded the identity to include icons and type for the client's myriad of product solutions. We also provided guidance with consistent digital styles to help the other developers who work on the individual applications.

A new responsive website to match the brand headline "Access begins with Artia."

Our solution included a new website as a polished and professional platform across devices, tailored to highlight the company’s expertise and team. As part of our design structure, we allowed the easy connection between product solutions and services to help associate the many ways the client provides valuable services to their clients.