Moody's Pita & Hummus


Brand Identity Design

The Mood for Food

UnderStory designs the new identity for Moody’s Pita & Hummus, a new fast casual Mediterranean Lebanese grill.

Brand & Identity
Creative Direction

A Fresh Brand Identity

Moody's Pita & Hummus came to US during the early stages of their construction needing help with a fresh brand identity. We worked with Shelton Dean Designs on the restaurant interior design and applications for the new brand identity system – including a new logo, color palettes, posters, type patterns, wall designs, menu board, and more.


Silver Addy Award - Integrated Brand Identity Campaign



Large Brand Food Photography

We partnered with Lonely Fox Photography for some fantastic high resolution food photography for restuarant signage and online content. Coupled with fun headlines in our brand tone, these creative assets appear as part of the restaurant experience, across marketing materials, and on apparel.

Website Concept

We shot food photography with plans for online use to help outline ingredients and menu options. We were not able to fully matieralize our vision for the Moody’s brand extension online, unfortunately, but our proposed website design still has mouths watering. 

Branded Design Elements

We delivered branding elements for several implementation uses including a type pattern for tray and basket liners, shirts, and restaurant signage. A large menu wall was printed in vinyl and applied on glass. We even provided a type system for hand-painted awnings used for outdoor signage. We're always suckers for anything hand-painted.